Peter Alexander 

(born 1965) is an Australian fashion designer known for pyjamas, loungewear and giftware.

Peter Alexander was born in 1965 in South Africa and then moved to Melbourne, Australia shortly afterwards He has two older sisters. Alexander attended boarding school at Geelong Grammar School for two years before returning home to Kew where he changed schools four times 

He worked from his mother's dining room table during the early days of the Peter Alexander brand  He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone. 

In 2000, Peter Alexander joined Australian retailer Just Group, effectively selling his business although remaining creative director within the structure of the Just Group. After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central Melbourne Central Shopping Centre, shortly followed by Chadstone. The Just Group has since expanded its stores into every state of Australia. Alexander also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.  He is also a sessional lecturer in fashion marketing at RMIT. 

Alexander lives in Melbourne.  He is gay  and Jewish.

About

Journalist known for his work across NBC's news platforms. Since joining the company in 2004, he's covered events like the shooting at Virginia Tech and has worked as a White House correspondent.

Before Fame

He attended Northwestern University and was an intern at a TV station in Kentucky.

Trivia

He covered the 2008 and 2010 Olympics. His work has taken him to places like the Galapagos Islands and Gaza.

• Daughter Susanne Haidinger-Neumayer (1958-2009) and son Michael (1963-2019).
• Considered Austria`s most popular entertainer in the 1970s and 1980s and famous for his parodies. For example, he imitated the four leading characters of The Golden Girls (1985).
• Released 27 records which reached the Top 10 Single charts between 1951 and 1981.
• Dieter Bohlen is the producer of his final regular studio album "Verliebte Jahre", released in 1991.
• Lives in Vienna in the 19th district, retired from the public.
• His Peter Alexander Show has been seen by more than 38 million viewers and has averaged a 71% viewing rate.
• After World War II, he attended Vienna's Max Reinhardt Seminary for actors until 1948 and then began his career in acting.
• Alexander won 10 Bambi Awards and in 1996 was awarded a Bambi for lifetime achievement.
• After his death, Media Control Charts named him the biggest singles artist ever with 459 songs having charted on the German singles chart.
• He was expelled from the Döblinger Gymnasium as a child for pulling pranks.
• On the day before Alexander's death, a lawsuit was brought on his behalf at the Berlin Regional Court against a magazine publisher for violating his personal rights through reports about his mourning for his daughter, who had died in a car crash in 2009, and his state of health.

Family Life

He has two children with wife Alison Starling.

Associated With

In 2011, he reported on the death of Osama bin Laden.

MINI BIO : 

To paraphrase the Beatles, one could say that, like Michelle and Ma Belle, Peter Alexander and Music are words that go together well, for the Austrian entertainer (musician, singer and actor) was associated with music from cradle to tomb. Born in Vienna in 1926, the son of a banker and his wife, Peter Alexander Neumayer (his full name) entered the world of music courtesy of his grandfather who owned a music store in Pilsen. The boy was only five when he joined the Vienna Boys' Choir. And as Peter Alexander had another passion, acting, it is no wonder that he became a... singing actor ! But all in due time: In his early twenties, the young man first started studying medicine. Naturally he soon realized he was on the wrong track and changed for drama studies at the Reinhard-Seminar in Vienna. After graduating he appeared in several plays and even played in a cabaret. At the same period, Peter Alexander's love for music resurfaced and he recorded his first songs in 1951. Success was on the cards as several of his songs became big hits. He even won the German Song Contest in Munich in 1952. From then on, Peter Alexander, who had played in the theater, but never in films,

started working for the big screen. Actually, his first appearances were brief and he was always billed as a singer, a dancer, a musician or himself. But his being a star of song gradually implied a star actor status. As a matter of fact, Peter Alexander soon got top-billed, and in dozens of light comedies, which attracted millions of German-speaking spectators. In such films as Ich bin kein Casanova (1959), Die Abenteuer des Grafen Bobby (1961) and nearly all the others, Alexander was not what can be called a character actor embodying a a different role in each of those films, but he was invariably the charming, well-bred, joyful man, fond of "Festlicher Stimmung" (festive mood) and Lust (good laughs), often named Peter, in short, close to the kind of guy he was in real life. Of course, all this had nothing much to do with art and if Peter Alexander's name is still remembered fondly by the older generation in Austria and Germany, it must be recognized that he has not left any imprint in film history. Peter Alexander was synonymous with a joyful time meant for immediate consumption and that was that. An exception though: 'Wolfgang Liebeneiner' qv)'s Schweik's Years of Indiscretion (1964),

 in which for once he did not play a nice guy close to who he was, but 'Jaroslav Hasek''s well-known "hero", the prototype of the dumb soldier who drives his superiors crazy. Peter Alexander 's portrayal of this archetypal character was just excellent and it makes you regret that the comedian was not offered more demanding roles during the two decades when he was at the top of his career. After 1972, as commercial German cinema was spiraling down into the abyss, Peter Alexander left his film career to devote himself to TV shows and, of course, to songs, songs, songs . He died in early 2011 at the age of 84. History does not record whether.. he sang his last words!

Initially, when he started the business, he operated it from his parent’s dining room and sold to departmental stores directly. However, in 1990 a shop cancelled its order for 2000 pajamas and due to desperation, Alexander booked a mail order advert in a magazine called Cleo. This advertisement proved to be a successful medium of promotion since after the publication, he received more than 5,900 orders. One ball made several goals for him. Following this achievement, he began exporting his apparel to the United States, United Kingdom and New Zealand through mail orders. By 1999, he began selling his brand worldwide via e-commerce. A year later, Just Jeans bought his sleepwear brand and Peter Alexander became the manager. Apart from this type of clothing, in 2002 Alexander invested his talents in an array of bedding designs for Sheridan.

Moving on, in 2004 the designer opened his first exclusive store for his nightwear label in Melbourne Central Shopping Centre. Since then he expanded his business in every Australian state. In 2008, he launched his flagship shop in America in Los Angeles’s Robertson Boulevard. Unfortunately, due financial crisis, Alexander had to close his stores in the United States.

Apart from designing, Alexander strongly supports welfare of society and animal rights. He is a participant and corporate sponsor in Million Paws Walk by RSPCA. After the injury his dachshund suffered from, Alexander became more enthusiastic about the rights of animals. In 2008, Katheirne Heigl collaborated with him to design charity pajamas – with proceeds going directly to rescue groups of animals in the locality.  In 2011, he produced a calendar with photographs of models posing in Alexander’s underwear collection with rescued dogs. The money from sales went to RSPCA.

His brand has been worn by celebrities, such as Naomi Watts, Mandy Moore, Alicia Silverstone, Pink, Lady Gaga, Nicole Kidman, Toni Collette, Nicole Kidman, Hugh Jackman, Rachel Griffiths, Kristin Cavallari and Katherine Heigl.

Moving on, Peter Alexander is a part-time lecturer at RMIT University, he teaches fashion designing there.

People have  referred to him as the Australian King of Pajamas for more than twenty-four years. He knows exactly what people like to wear at night in bed. Alexander built an enormous business, creating fashionable and fun daywear, underwear, nightwear and gift-wear. The designer aims to never turn into a boring entrepreneur and keeps reminding himself how his business started. His inspiration comes from travelling around the world and observing various cultures, patterns, magazines and colors.

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